Oakland Grown.org Blog

Supporting Oakland's Local Independent Businesses and Artists

Online Social Media (Facebook, Twitter, etc) Classes Exclusively for OG Members! ,

Hello Current & Potential Oakland Grown Members,

In preparation for your holiday marketing, we have partnered with several local organizations to provide social media workshops especially for Oakland Grown and Oakland Unwrapped! members as an additional member benefit – starting next week and going through the 2nd week of November.

There are

1)      Free introductory sessions

2)      A series of hands-on paid workshops ($75) each on the following topics:

a.       Top 3 ways to boost your online presence

b.      How to use Facebook to market your business effectively

c.       Top Tips for Social Media Selling for the Holidays (Advanced)

Most classes are limited to 15 people, so I expect registration to fill up quickly. Read below for dates and details.

Oakland Grown membership is required to participate in these classes. For membership information, cost and application please visit the Oakland Grown Member Page here.

Locally yours,

Tina Ramos

OG Content Manager                                                                                                                                          oaklandgrown@omlf.org

~~~~~~~~~~~~~~~~~~~~~~~~~~~
SOCIAL MEDIA WORKSHOPS IN PREPARATION FOR THE HOLIDAYS

In partnership with Oakland Unwrapped!, Oakland Grown, and The Oakland Merchants’ Leadership Forum, Oakland Local’s experienced training team is now offering workshops specifically for small businesses. Find out how to make marketing online a powerful—and cost effective—way to get more customers, make more sales, and run simple but powerful marketing program through this series of affordable workshops.

PART I – Free introductory class –  Learn about marketing your business with social media
What is social media?  How can you use Facebook, Twitter, YouTube, Yelp , etc, to inexpensively promote your business or service, connect with new and get more business from existing customers? This introductory session will show you what’s out there in the social media landscape and what it could mean for you—and what classes will take your marketing to new levels BEFORE the holiday season.
Instructors: Cynthia Mackey, Susan Mernit, Kwan Booth, Amy Gahran

Class times (register for one):

1)      Oct 20 Evening – 6:30-8:00pm
La Borinqueña Mex-icatessen
582 7th Street, (between Jefferson & Clay Streets),
Old Oakland, CA 94607

2)      Oct 22 Morning – 7:30-8:30am
TechLiminal
268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612

3)      Oct 25 Evening – 6:30-8:00pm
TechLiminal
268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612

REGISTER FOR FREE CLASSES: http://oaklandlocalacademy.eventbrite.com/

PART II – Top 3 Free Ways To Build Or Enhance Your Online Presence
Can your customers find you online? What happens when they search for your business? Do you have a Google profile, a Yelp page, and a Facebook page that come up in the results? Do you KNOW what comes up when people search for you?  This is a basics class for only 15 students, very hands-on, that will get you started with an online identity. If you have a laptop, bring it to class.
Cost: $75
Capacity: Classes hold 10-15 people.
Instructors: Susan Mernit & Kwan Booth, Oakland Local
Date: November 1st Evening – 6:30-8 PM,
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://oaklandlocalacademy2.eventbrite.com

PART III – How to use Facebook to market your business effectively
Over 200 million Americans are on Facebook today. And usage is growing not only with young people, but also with people over 40—the fastest growing Facebook usage segment. Facebook Fan pages are free and allow you to reach thousands of people with your brand, offer, product and message.  This hands-on class will show you how to create a Facebook fan page for your business and how to use it for marketing and sales in a time-efficient fashion. This is an intermediate class for only 15 students, very hands-on. If you have a laptop, bring it to class.
Cost: $75
Capacity: Classes hold 10-15 people.
Instructors: Kwan Booth & Susan Mernit, Oakland Local
Date: November 4th Evening – 6:30-8 PM
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://oaklandlocalacademy3.eventbrite.com

PART IV – Top Tips for Social Media Selling for the Holidays
Holiday season is about to start. Find out how you can use Facebook and Twitter to increase sales & awareness this holiday season. We’ll look at some best practices & case studies, and offer strategies you can put to work at a low cost, right away. This is an advanced class for only 15 students, very hands-on. You should have a Twitter account and a Facebook page. If you have a laptop, bring it to class.
Instructors: Susan Mernit & Kwan Booth, Oakland Local
Cost: $75
Date: November 9, 6:30-8 PM
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://www.eventbrite.com/event/929617511

About Oakland Local Workshops:
Oakland Local (oaklandlocal.com)  workshops are known for:
•    Hands-on, practical training
•    Ways to plan campaigns and measure results
•    Ways to integrate social media marketing strategies into your workflow—without spending tons of time
•    Workshop approach that honors the ways adults learn, are interactive, and engaging
•    Handouts you can use, for real
•    Ability to do follow-up calls with instructors

————————————————————————————-

 

Groups get out the word to shop locally ,

Bloomberg

Andrew S. Ross    Sunday, March 28, 2010

We’re excited at Oakland Grown to have been highlighted along with Buy Local Berkeley, San Francisco Locally Owned Merchants Alliance, Hometown Peninsula Independent Business Alliance, SFMade and the East Bay Express in this SF Gate article. Jeff Milchen, co-founder of the American Independent Business Alliance, recently brought together an amazing group of folks to discuss how to strengthen the collective power of our groups in the Northern California region.  I’m looking forward to participating in future gatherings. Read more about the who, what and why below.

~tina tamale

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

“Everyone there learned a lot from each other,” said Erin Kilmer-Neel, a board member of the Oakland Merchants Leadership Forum, which runs the recently begun Oakland Grown drive. “To find out how others structure their campaigns and solve certain problems was really helpful.”

How real?: The movement has a lot of believers. The independent business alliance, founded in 2001, has 65 affiliates and is working with dozens of other shop-local groups and, more recently, with independent trade organizations. “I think we’re seeing this escalate rapidly,” said the group’s director, Jennifer Rockne.

read more here

 

Consumers Buy Into ‘Buy Local’ ,

Filed under: Community Wealth and Ownership,Independent / Indie Business,News — Tina Tamale Ramos @ 8:02 am

BussinessWeek.com   By Kimberly Weisul
More groups are forming to send shoppers to home-grown independent businesses. But their impact on jobs is hard to quantify

Advocates say that locally owned stores spend proportionately more on payroll than chains and that buying local will save jobs. Plus, for every $100 spent at a locally owned store, $45 remains in the local economy, compared with about $13 per $100 spent at a big box, according to research by the nonprofit Institute for Local Self-Reliance and Austin (Tex.) consulting firm Civic Economics. That’s because independents tend to do their purchasing locally, while chains usually centralize it from a head office.

Read more here

 

Move Your Money to Oakland ,

Filed under: Community Wealth and Ownership,Ideas,News — Tina Tamale Ramos @ 12:10 pm

CoastLiveOak.wordpress.com

There is a new movement afoot to Move Your Money to local banks. Here’s the website with a cute movie: http://moveyourmoney.info/ This movement has been reported on in the Huffington Post, by Oakland Seen on their facebook page, and by Oakland Grown.

The Move Your Money site doesn’t cover credit unions. That’s a major omission.

So I’m starting a series about money in Oakland.  Starting with credit unions I am familiar with.

read more here

 

Small, Local Retailers Had a Good Christmas

EastBayExpress.com Robert Gammon

Small, local retailers outperformed national chains during the holiday season, especially in cities that have “Buy Local” campaigns, according to a national survey by the Institute for Local Self-Reliance.

read more here

 

A baffling story about crime and Oakland nightlife ,

Oakland Tribune Outtakes by Angela Woodall

The Journal has to be kidding with this article: Oakland Tries to Stir Nightlife by Shaking Up Cabaret Laws
”This city wants to heat up its nightclub and bar scene by relaxing local cabaret laws that govern its late-night venues. That’s raising safety concerns in a town that already has a reputation for crime,” according to the reporter. What? Since when?

read more here

 

Oakland Tries to Stir Nightlife by Shaking Up Cabaret Laws

Peter McCollough for The Wall Street Journal

Would be interestingto hear feedback from this article -TTR

The Wall Street Journal San Francisco Bay Area  By Bobby White

OAKLAND — This city wants to heat up its nightclub and bar scene by relaxing local cabaret laws that govern its late-night venues. That’s raising safety concerns in a town that already has a reputation for crime.

Andrew Jones is one of those who’s concerned. Mr. Jones, a service manager for the Downtown Oakland Association and Lake Merritt/Uptown Association, says the city has to get a handle on its crime problem — such as shootouts and robberies — before it expands its club scene.

“The city wants to attract hundreds of new people to party here, but it hasn’t solved the problem of how to keep them safe,” says Mr. Jones. “It just doesn’t make much sense.”

But some city officials and club owners see a chance to generate business in a city hit hard by the recession — Oakland’s unemployment rate was 16.8% in November — by attracting more late-night crowds.

Read more here