Oakland Grown.org Blog

Supporting Oakland's Local Independent Businesses and Artists

Online Social Media (Facebook, Twitter, etc) Classes Exclusively for OG Members! ,

Hello Current & Potential Oakland Grown Members,

In preparation for your holiday marketing, we have partnered with several local organizations to provide social media workshops especially for Oakland Grown and Oakland Unwrapped! members as an additional member benefit – starting next week and going through the 2nd week of November.

There are

1)      Free introductory sessions

2)      A series of hands-on paid workshops ($75) each on the following topics:

a.       Top 3 ways to boost your online presence

b.      How to use Facebook to market your business effectively

c.       Top Tips for Social Media Selling for the Holidays (Advanced)

Most classes are limited to 15 people, so I expect registration to fill up quickly. Read below for dates and details.

Oakland Grown membership is required to participate in these classes. For membership information, cost and application please visit the Oakland Grown Member Page here.

Locally yours,

Tina Ramos

OG Content Manager                                                                                                                                          oaklandgrown@omlf.org

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SOCIAL MEDIA WORKSHOPS IN PREPARATION FOR THE HOLIDAYS

In partnership with Oakland Unwrapped!, Oakland Grown, and The Oakland Merchants’ Leadership Forum, Oakland Local’s experienced training team is now offering workshops specifically for small businesses. Find out how to make marketing online a powerful—and cost effective—way to get more customers, make more sales, and run simple but powerful marketing program through this series of affordable workshops.

PART I – Free introductory class –  Learn about marketing your business with social media
What is social media?  How can you use Facebook, Twitter, YouTube, Yelp , etc, to inexpensively promote your business or service, connect with new and get more business from existing customers? This introductory session will show you what’s out there in the social media landscape and what it could mean for you—and what classes will take your marketing to new levels BEFORE the holiday season.
Instructors: Cynthia Mackey, Susan Mernit, Kwan Booth, Amy Gahran

Class times (register for one):

1)      Oct 20 Evening – 6:30-8:00pm
La Borinqueña Mex-icatessen
582 7th Street, (between Jefferson & Clay Streets),
Old Oakland, CA 94607

2)      Oct 22 Morning – 7:30-8:30am
TechLiminal
268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612

3)      Oct 25 Evening – 6:30-8:00pm
TechLiminal
268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612

REGISTER FOR FREE CLASSES: http://oaklandlocalacademy.eventbrite.com/

PART II – Top 3 Free Ways To Build Or Enhance Your Online Presence
Can your customers find you online? What happens when they search for your business? Do you have a Google profile, a Yelp page, and a Facebook page that come up in the results? Do you KNOW what comes up when people search for you?  This is a basics class for only 15 students, very hands-on, that will get you started with an online identity. If you have a laptop, bring it to class.
Cost: $75
Capacity: Classes hold 10-15 people.
Instructors: Susan Mernit & Kwan Booth, Oakland Local
Date: November 1st Evening – 6:30-8 PM,
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://oaklandlocalacademy2.eventbrite.com

PART III – How to use Facebook to market your business effectively
Over 200 million Americans are on Facebook today. And usage is growing not only with young people, but also with people over 40—the fastest growing Facebook usage segment. Facebook Fan pages are free and allow you to reach thousands of people with your brand, offer, product and message.  This hands-on class will show you how to create a Facebook fan page for your business and how to use it for marketing and sales in a time-efficient fashion. This is an intermediate class for only 15 students, very hands-on. If you have a laptop, bring it to class.
Cost: $75
Capacity: Classes hold 10-15 people.
Instructors: Kwan Booth & Susan Mernit, Oakland Local
Date: November 4th Evening – 6:30-8 PM
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://oaklandlocalacademy3.eventbrite.com

PART IV – Top Tips for Social Media Selling for the Holidays
Holiday season is about to start. Find out how you can use Facebook and Twitter to increase sales & awareness this holiday season. We’ll look at some best practices & case studies, and offer strategies you can put to work at a low cost, right away. This is an advanced class for only 15 students, very hands-on. You should have a Twitter account and a Facebook page. If you have a laptop, bring it to class.
Instructors: Susan Mernit & Kwan Booth, Oakland Local
Cost: $75
Date: November 9, 6:30-8 PM
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://www.eventbrite.com/event/929617511

About Oakland Local Workshops:
Oakland Local (oaklandlocal.com)  workshops are known for:
•    Hands-on, practical training
•    Ways to plan campaigns and measure results
•    Ways to integrate social media marketing strategies into your workflow—without spending tons of time
•    Workshop approach that honors the ways adults learn, are interactive, and engaging
•    Handouts you can use, for real
•    Ability to do follow-up calls with instructors

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Move to Amend ,

Filed under: Community Wealth and Ownership,Ideas,Leaders and Activists — Tina Tamale Ramos @ 10:25 am

“We the corporations”

On January 21, 2010, with its ruling in Citizens United v. Federal Election Commission, the Supreme Court ruled that corporations are persons, entitled by the U.S. Constitution to buy elections and run our government. Human beings are people; corporations are legal fictions. The Supreme Court is misguided in principle, and wrong on the law. In a democracy, the people rule.

We Move to Amend.

We, the People of the United States of America, reject the U.S. Supreme Court’s ruling in Citizens United, and move to amend our Constitution to:

  • Firmly establish that money is not speech, and that human beings, not corporations, are persons entitled to constitutional rights.
  • Guarantee the right to vote and to participate, and to have our votes and participation count.
  • Protect local communities, their economies, and democracies against illegitimate “preemption” actions by global, national, and state governments.

Signed by 40,395 and counting . . .

To read more and to sign the petition, go here

 

Move Your Money to Oakland ,

Filed under: Community Wealth and Ownership,Ideas,News — Tina Tamale Ramos @ 12:10 pm

CoastLiveOak.wordpress.com

There is a new movement afoot to Move Your Money to local banks. Here’s the website with a cute movie: http://moveyourmoney.info/ This movement has been reported on in the Huffington Post, by Oakland Seen on their facebook page, and by Oakland Grown.

The Move Your Money site doesn’t cover credit unions. That’s a major omission.

So I’m starting a series about money in Oakland.  Starting with credit unions I am familiar with.

read more here

 

More Bands Are Chasing Fewer Bucks ,

East Bay Express

This article as well as the comments paint an ominous picture of what is happening to the Bay Area and Oakland indie music scene. Well, at least what is left of it…

Support your independent music venues and music stores. Their existence depends on us. -TTR

EastBayExpress.com by David Downs     Additional Reporting by Kathleen Wentz

There’s music everywhere. Money? Not so much.

In these tech-savvy, DIY times, the spectrum of a band’s economic options has widened to include more ways of doing business. Bands can write, record, distribute, and market music globally for next to nothing. If you’ve got the hooks, the Internet can make you a big fish fast. But that doesn’t necessarily translate to more dollars. In fact, if anything, it’s become even harder for bands to make a living.

Read the article here

 

Oakland art space drowning in City permit fees, asking for help

Filed under: Art and Artists,Community Wealth and Ownership,Ideas,Made in Oakland — Tina Tamale Ramos @ 3:33 pm

NIMBY

SFGate.com In Oakland Blog by V Smoothe

It’s been quite the year for Oakland art space NIMBY.  After a fire last fall forced the West Oakland industrial art facility to close, NIMBY managers regrouped, raised a bunch of money , and a few months later, secured themselves a shiny new space in East Oakland. It looked like the story had a happy ending, and everyone celebrated, just a little bit too soon.

 

Doing the Broadway Shuttle ,

Filed under: Community Wealth and Ownership,Food and Drink,Ideas,Music,Oakland Recreation — Tina Tamale Ramos @ 12:41 pm

from theOakBook.com

As Jack London Square and Uptown become more popular destinations for drinking, dining, and entertainment, a new City service will soon link the two districts with a free, weekday shuttle running down Broadway between the waterfront and Grand Avenue.
As Jack London Square and Uptown become more popular destinations for drinking, dining, and entertainment, a new City service will link the two districts with a free, weekday shuttle running down Broadway between the waterfront and Grand Avenue.

The Broadway Shuttle is expected to begin early next year, and comes as Jack London Square seeks to become a regional culinary destination on a par with the Ferry Building in San Francisco or Pikes Place Market in Seattle. A $1 million grant from the Bay Area Air Quality Management District combined with $200,000 from Jack London Square Partners and $160,000 from downtown area redevelopment funds will pay for most of the shuttle’s first two years of operation.

read more here

 

Should Oakland Residents Join Together to Buy the A’s? ,

Check out these examples of community-owned sports teams from the Institute for Local Self Reliance.