Oakland Grown.org Blog

Supporting Oakland's Local Independent Businesses and Artists

Online Social Media (Facebook, Twitter, etc) Classes Exclusively for OG Members! ,

Hello Current & Potential Oakland Grown Members,

In preparation for your holiday marketing, we have partnered with several local organizations to provide social media workshops especially for Oakland Grown and Oakland Unwrapped! members as an additional member benefit – starting next week and going through the 2nd week of November.

There are

1)      Free introductory sessions

2)      A series of hands-on paid workshops ($75) each on the following topics:

a.       Top 3 ways to boost your online presence

b.      How to use Facebook to market your business effectively

c.       Top Tips for Social Media Selling for the Holidays (Advanced)

Most classes are limited to 15 people, so I expect registration to fill up quickly. Read below for dates and details.

Oakland Grown membership is required to participate in these classes. For membership information, cost and application please visit the Oakland Grown Member Page here.

Locally yours,

Tina Ramos

OG Content Manager                                                                                                                                          oaklandgrown@omlf.org

~~~~~~~~~~~~~~~~~~~~~~~~~~~
SOCIAL MEDIA WORKSHOPS IN PREPARATION FOR THE HOLIDAYS

In partnership with Oakland Unwrapped!, Oakland Grown, and The Oakland Merchants’ Leadership Forum, Oakland Local’s experienced training team is now offering workshops specifically for small businesses. Find out how to make marketing online a powerful—and cost effective—way to get more customers, make more sales, and run simple but powerful marketing program through this series of affordable workshops.

PART I – Free introductory class –  Learn about marketing your business with social media
What is social media?  How can you use Facebook, Twitter, YouTube, Yelp , etc, to inexpensively promote your business or service, connect with new and get more business from existing customers? This introductory session will show you what’s out there in the social media landscape and what it could mean for you—and what classes will take your marketing to new levels BEFORE the holiday season.
Instructors: Cynthia Mackey, Susan Mernit, Kwan Booth, Amy Gahran

Class times (register for one):

1)      Oct 20 Evening – 6:30-8:00pm
La Borinqueña Mex-icatessen
582 7th Street, (between Jefferson & Clay Streets),
Old Oakland, CA 94607

2)      Oct 22 Morning – 7:30-8:30am
TechLiminal
268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612

3)      Oct 25 Evening – 6:30-8:00pm
TechLiminal
268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612

REGISTER FOR FREE CLASSES: http://oaklandlocalacademy.eventbrite.com/

PART II – Top 3 Free Ways To Build Or Enhance Your Online Presence
Can your customers find you online? What happens when they search for your business? Do you have a Google profile, a Yelp page, and a Facebook page that come up in the results? Do you KNOW what comes up when people search for you?  This is a basics class for only 15 students, very hands-on, that will get you started with an online identity. If you have a laptop, bring it to class.
Cost: $75
Capacity: Classes hold 10-15 people.
Instructors: Susan Mernit & Kwan Booth, Oakland Local
Date: November 1st Evening – 6:30-8 PM,
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://oaklandlocalacademy2.eventbrite.com

PART III – How to use Facebook to market your business effectively
Over 200 million Americans are on Facebook today. And usage is growing not only with young people, but also with people over 40—the fastest growing Facebook usage segment. Facebook Fan pages are free and allow you to reach thousands of people with your brand, offer, product and message.  This hands-on class will show you how to create a Facebook fan page for your business and how to use it for marketing and sales in a time-efficient fashion. This is an intermediate class for only 15 students, very hands-on. If you have a laptop, bring it to class.
Cost: $75
Capacity: Classes hold 10-15 people.
Instructors: Kwan Booth & Susan Mernit, Oakland Local
Date: November 4th Evening – 6:30-8 PM
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://oaklandlocalacademy3.eventbrite.com

PART IV – Top Tips for Social Media Selling for the Holidays
Holiday season is about to start. Find out how you can use Facebook and Twitter to increase sales & awareness this holiday season. We’ll look at some best practices & case studies, and offer strategies you can put to work at a low cost, right away. This is an advanced class for only 15 students, very hands-on. You should have a Twitter account and a Facebook page. If you have a laptop, bring it to class.
Instructors: Susan Mernit & Kwan Booth, Oakland Local
Cost: $75
Date: November 9, 6:30-8 PM
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://www.eventbrite.com/event/929617511

About Oakland Local Workshops:
Oakland Local (oaklandlocal.com)  workshops are known for:
•    Hands-on, practical training
•    Ways to plan campaigns and measure results
•    Ways to integrate social media marketing strategies into your workflow—without spending tons of time
•    Workshop approach that honors the ways adults learn, are interactive, and engaging
•    Handouts you can use, for real
•    Ability to do follow-up calls with instructors

————————————————————————————-

 

Small, Local Retailers Had a Good Christmas ,

EastBayExpress.com Robert Gammon

Small, local retailers outperformed national chains during the holiday season, especially in cities that have “Buy Local” campaigns, according to a national survey by the Institute for Local Self-Reliance.

read more here

 

Oakland’s local shops brim with holiday cheer ,

Ariel Gallegos, in Nathan & Co on Piedmont Avenue, says shopping local is one of her values. (by Emilie Raguso)

OaklandLocal.com by Emilie Raguso

Oakland merchants are making it easy to buy unique goodies this season with extended hours, a thriving online marketplace and holiday shopping events galore.

This Friday, for example, from 6 to 8 p.m., more than 100 Oakland shops will join in a citywide Open House to celebrate the season. Shoppers around Lakeshore will find carriage rides and face painting. Merchants from Fruitvale to Rockridge, all around Lake Merritt, uptown, downtown, Montclair, Laurel and East MacArthur Boulevard will offer refreshments, specials and entertainment.

read more here

 

Locavore Holiday Shopping Events This Weekend ,

NYTimes.com The Bay Area by Armand Emamdjomeh

The second night of Oakland’s Holiday Buy Night kicks off at 5 p.m. tonight and will run until 10 p.m. inside the Jack London Market. It features crafted goods with an emphasis on merchants who don’t have traditional storefronts. There, Linden Street Brewery will officially launch the new East Bay Express-sponsored beer, Bleeding Heart Lager.

read more here

 

CBS Video: Holiday Buy Night Day 1

Day 1 (Thursday 12/10/09)

Featuring a profile of Yazi Rose clothing and spotlighting Oaklandish and Oakland Unwrapped c0-founder Erin Kilmer-Neel!

Reported by Sherri Hu:

http://cbs5.com/video/?id=59114@kpix.dayport.com

Join us for Day2 TONGHT Friday 12/11/09 from 5-10pm in the Jack London Market

http://oaklandunwrapped.org/holidaybuynight.html

 

Oakland “Holiday Buy Night” offers indie Christmas shopping choices

Oakland Tribune by Angela Woodall

Shoppers looking for big-screen TVs and video game consoles at the “Holiday Buy Night” on Jack London Square Thursday and Friday night would be disappointed. But the waterfront market would be just the place to find hand-printed T-shirts, plates with scenes of Oakland, dresses, a menorah carved from stone, stationary, handcrafted jewelry, candles, boxes, bowls, baby blankets and unique offerings that no Walmart could come close to…

Read more here

 

Local Artisans Take Over Jack London Market ,

DiabloMag.com By Kristin Carey

Holiday Buy Night offers the chance to get one-of-a-kind Christmas gifts from Bay Area vendors.

Read more here