Oakland Grown.org Blog

Supporting Oakland's Local Independent Businesses and Artists

Online Social Media (Facebook, Twitter, etc) Classes Exclusively for OG Members! ,

Hello Current & Potential Oakland Grown Members,

In preparation for your holiday marketing, we have partnered with several local organizations to provide social media workshops especially for Oakland Grown and Oakland Unwrapped! members as an additional member benefit – starting next week and going through the 2nd week of November.

There are

1)      Free introductory sessions

2)      A series of hands-on paid workshops ($75) each on the following topics:

a.       Top 3 ways to boost your online presence

b.      How to use Facebook to market your business effectively

c.       Top Tips for Social Media Selling for the Holidays (Advanced)

Most classes are limited to 15 people, so I expect registration to fill up quickly. Read below for dates and details.

Oakland Grown membership is required to participate in these classes. For membership information, cost and application please visit the Oakland Grown Member Page here.

Locally yours,

Tina Ramos

OG Content Manager                                                                                                                                          oaklandgrown@omlf.org

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SOCIAL MEDIA WORKSHOPS IN PREPARATION FOR THE HOLIDAYS

In partnership with Oakland Unwrapped!, Oakland Grown, and The Oakland Merchants’ Leadership Forum, Oakland Local’s experienced training team is now offering workshops specifically for small businesses. Find out how to make marketing online a powerful—and cost effective—way to get more customers, make more sales, and run simple but powerful marketing program through this series of affordable workshops.

PART I – Free introductory class –  Learn about marketing your business with social media
What is social media?  How can you use Facebook, Twitter, YouTube, Yelp , etc, to inexpensively promote your business or service, connect with new and get more business from existing customers? This introductory session will show you what’s out there in the social media landscape and what it could mean for you—and what classes will take your marketing to new levels BEFORE the holiday season.
Instructors: Cynthia Mackey, Susan Mernit, Kwan Booth, Amy Gahran

Class times (register for one):

1)      Oct 20 Evening – 6:30-8:00pm
La Borinqueña Mex-icatessen
582 7th Street, (between Jefferson & Clay Streets),
Old Oakland, CA 94607

2)      Oct 22 Morning – 7:30-8:30am
TechLiminal
268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612

3)      Oct 25 Evening – 6:30-8:00pm
TechLiminal
268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612

REGISTER FOR FREE CLASSES: http://oaklandlocalacademy.eventbrite.com/

PART II – Top 3 Free Ways To Build Or Enhance Your Online Presence
Can your customers find you online? What happens when they search for your business? Do you have a Google profile, a Yelp page, and a Facebook page that come up in the results? Do you KNOW what comes up when people search for you?  This is a basics class for only 15 students, very hands-on, that will get you started with an online identity. If you have a laptop, bring it to class.
Cost: $75
Capacity: Classes hold 10-15 people.
Instructors: Susan Mernit & Kwan Booth, Oakland Local
Date: November 1st Evening – 6:30-8 PM,
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://oaklandlocalacademy2.eventbrite.com

PART III – How to use Facebook to market your business effectively
Over 200 million Americans are on Facebook today. And usage is growing not only with young people, but also with people over 40—the fastest growing Facebook usage segment. Facebook Fan pages are free and allow you to reach thousands of people with your brand, offer, product and message.  This hands-on class will show you how to create a Facebook fan page for your business and how to use it for marketing and sales in a time-efficient fashion. This is an intermediate class for only 15 students, very hands-on. If you have a laptop, bring it to class.
Cost: $75
Capacity: Classes hold 10-15 people.
Instructors: Kwan Booth & Susan Mernit, Oakland Local
Date: November 4th Evening – 6:30-8 PM
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://oaklandlocalacademy3.eventbrite.com

PART IV – Top Tips for Social Media Selling for the Holidays
Holiday season is about to start. Find out how you can use Facebook and Twitter to increase sales & awareness this holiday season. We’ll look at some best practices & case studies, and offer strategies you can put to work at a low cost, right away. This is an advanced class for only 15 students, very hands-on. You should have a Twitter account and a Facebook page. If you have a laptop, bring it to class.
Instructors: Susan Mernit & Kwan Booth, Oakland Local
Cost: $75
Date: November 9, 6:30-8 PM
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://www.eventbrite.com/event/929617511

About Oakland Local Workshops:
Oakland Local (oaklandlocal.com)  workshops are known for:
•    Hands-on, practical training
•    Ways to plan campaigns and measure results
•    Ways to integrate social media marketing strategies into your workflow—without spending tons of time
•    Workshop approach that honors the ways adults learn, are interactive, and engaging
•    Handouts you can use, for real
•    Ability to do follow-up calls with instructors

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Groups get out the word to shop locally ,

Bloomberg

Andrew S. Ross    Sunday, March 28, 2010

We’re excited at Oakland Grown to have been highlighted along with Buy Local Berkeley, San Francisco Locally Owned Merchants Alliance, Hometown Peninsula Independent Business Alliance, SFMade and the East Bay Express in this SF Gate article. Jeff Milchen, co-founder of the American Independent Business Alliance, recently brought together an amazing group of folks to discuss how to strengthen the collective power of our groups in the Northern California region.  I’m looking forward to participating in future gatherings. Read more about the who, what and why below.

~tina tamale

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“Everyone there learned a lot from each other,” said Erin Kilmer-Neel, a board member of the Oakland Merchants Leadership Forum, which runs the recently begun Oakland Grown drive. “To find out how others structure their campaigns and solve certain problems was really helpful.”

How real?: The movement has a lot of believers. The independent business alliance, founded in 2001, has 65 affiliates and is working with dozens of other shop-local groups and, more recently, with independent trade organizations. “I think we’re seeing this escalate rapidly,” said the group’s director, Jennifer Rockne.

read more here

 

CBS Video: Holiday Buy Night Day 1 ,

Day 1 (Thursday 12/10/09)

Featuring a profile of Yazi Rose clothing and spotlighting Oaklandish and Oakland Unwrapped c0-founder Erin Kilmer-Neel!

Reported by Sherri Hu:

http://cbs5.com/video/?id=59114@kpix.dayport.com

Join us for Day2 TONGHT Friday 12/11/09 from 5-10pm in the Jack London Market

http://oaklandunwrapped.org/holidaybuynight.html

 

Oakland “Holiday Buy Night” offers indie Christmas shopping choices

Oakland Tribune by Angela Woodall

Shoppers looking for big-screen TVs and video game consoles at the “Holiday Buy Night” on Jack London Square Thursday and Friday night would be disappointed. But the waterfront market would be just the place to find hand-printed T-shirts, plates with scenes of Oakland, dresses, a menorah carved from stone, stationary, handcrafted jewelry, candles, boxes, bowls, baby blankets and unique offerings that no Walmart could come close to…

Read more here

 

Why Support Independent Music? ,

Filed under: Featured — oaklandgrown @ 5:16 pm
Tags:

When I worked with Rasputin and Metallica to launch Record Store Day last year, I decided that
it was important to reach out to the broader artist community to see if they would be interested in
working with independent record stores. I was not prepared for the overwhelming response when
their messages started coming in. Let me share a few with you as hearing it from the artists will
convey more than I could hope to do. (more…)