Oakland Grown.org Blog

Supporting Oakland's Local Independent Businesses and Artists

Online Social Media (Facebook, Twitter, etc) Classes Exclusively for OG Members! ,

Hello Current & Potential Oakland Grown Members,

In preparation for your holiday marketing, we have partnered with several local organizations to provide social media workshops especially for Oakland Grown and Oakland Unwrapped! members as an additional member benefit – starting next week and going through the 2nd week of November.

There are

1)      Free introductory sessions

2)      A series of hands-on paid workshops ($75) each on the following topics:

a.       Top 3 ways to boost your online presence

b.      How to use Facebook to market your business effectively

c.       Top Tips for Social Media Selling for the Holidays (Advanced)

Most classes are limited to 15 people, so I expect registration to fill up quickly. Read below for dates and details.

Oakland Grown membership is required to participate in these classes. For membership information, cost and application please visit the Oakland Grown Member Page here.

Locally yours,

Tina Ramos

OG Content Manager                                                                                                                                          oaklandgrown@omlf.org

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SOCIAL MEDIA WORKSHOPS IN PREPARATION FOR THE HOLIDAYS

In partnership with Oakland Unwrapped!, Oakland Grown, and The Oakland Merchants’ Leadership Forum, Oakland Local’s experienced training team is now offering workshops specifically for small businesses. Find out how to make marketing online a powerful—and cost effective—way to get more customers, make more sales, and run simple but powerful marketing program through this series of affordable workshops.

PART I – Free introductory class –  Learn about marketing your business with social media
What is social media?  How can you use Facebook, Twitter, YouTube, Yelp , etc, to inexpensively promote your business or service, connect with new and get more business from existing customers? This introductory session will show you what’s out there in the social media landscape and what it could mean for you—and what classes will take your marketing to new levels BEFORE the holiday season.
Instructors: Cynthia Mackey, Susan Mernit, Kwan Booth, Amy Gahran

Class times (register for one):

1)      Oct 20 Evening – 6:30-8:00pm
La Borinqueña Mex-icatessen
582 7th Street, (between Jefferson & Clay Streets),
Old Oakland, CA 94607

2)      Oct 22 Morning – 7:30-8:30am
TechLiminal
268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612

3)      Oct 25 Evening – 6:30-8:00pm
TechLiminal
268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612

REGISTER FOR FREE CLASSES: http://oaklandlocalacademy.eventbrite.com/

PART II – Top 3 Free Ways To Build Or Enhance Your Online Presence
Can your customers find you online? What happens when they search for your business? Do you have a Google profile, a Yelp page, and a Facebook page that come up in the results? Do you KNOW what comes up when people search for you?  This is a basics class for only 15 students, very hands-on, that will get you started with an online identity. If you have a laptop, bring it to class.
Cost: $75
Capacity: Classes hold 10-15 people.
Instructors: Susan Mernit & Kwan Booth, Oakland Local
Date: November 1st Evening – 6:30-8 PM,
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://oaklandlocalacademy2.eventbrite.com

PART III – How to use Facebook to market your business effectively
Over 200 million Americans are on Facebook today. And usage is growing not only with young people, but also with people over 40—the fastest growing Facebook usage segment. Facebook Fan pages are free and allow you to reach thousands of people with your brand, offer, product and message.  This hands-on class will show you how to create a Facebook fan page for your business and how to use it for marketing and sales in a time-efficient fashion. This is an intermediate class for only 15 students, very hands-on. If you have a laptop, bring it to class.
Cost: $75
Capacity: Classes hold 10-15 people.
Instructors: Kwan Booth & Susan Mernit, Oakland Local
Date: November 4th Evening – 6:30-8 PM
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://oaklandlocalacademy3.eventbrite.com

PART IV – Top Tips for Social Media Selling for the Holidays
Holiday season is about to start. Find out how you can use Facebook and Twitter to increase sales & awareness this holiday season. We’ll look at some best practices & case studies, and offer strategies you can put to work at a low cost, right away. This is an advanced class for only 15 students, very hands-on. You should have a Twitter account and a Facebook page. If you have a laptop, bring it to class.
Instructors: Susan Mernit & Kwan Booth, Oakland Local
Cost: $75
Date: November 9, 6:30-8 PM
Location: TechLiminal, 268 14 Street (between Alice and Harrison Streets), Oakland, CA 94612
Register: http://www.eventbrite.com/event/929617511

About Oakland Local Workshops:
Oakland Local (oaklandlocal.com)  workshops are known for:
•    Hands-on, practical training
•    Ways to plan campaigns and measure results
•    Ways to integrate social media marketing strategies into your workflow—without spending tons of time
•    Workshop approach that honors the ways adults learn, are interactive, and engaging
•    Handouts you can use, for real
•    Ability to do follow-up calls with instructors

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Groups get out the word to shop locally ,

Bloomberg

Andrew S. Ross    Sunday, March 28, 2010

We’re excited at Oakland Grown to have been highlighted along with Buy Local Berkeley, San Francisco Locally Owned Merchants Alliance, Hometown Peninsula Independent Business Alliance, SFMade and the East Bay Express in this SF Gate article. Jeff Milchen, co-founder of the American Independent Business Alliance, recently brought together an amazing group of folks to discuss how to strengthen the collective power of our groups in the Northern California region.  I’m looking forward to participating in future gatherings. Read more about the who, what and why below.

~tina tamale

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“Everyone there learned a lot from each other,” said Erin Kilmer-Neel, a board member of the Oakland Merchants Leadership Forum, which runs the recently begun Oakland Grown drive. “To find out how others structure their campaigns and solve certain problems was really helpful.”

How real?: The movement has a lot of believers. The independent business alliance, founded in 2001, has 65 affiliates and is working with dozens of other shop-local groups and, more recently, with independent trade organizations. “I think we’re seeing this escalate rapidly,” said the group’s director, Jennifer Rockne.

read more here

 

BREAKING NEWS: Oakland’s Arts Face Deep Cuts

East Bay Express Art / Breaking News / Business Kathleen Wentz —  Fri, Mar 26, 2010

And if the proposed 50 percent cuts are approved, it will undoubtedly put a strain on an already-strained arts community. “I don’t know what they’re thinking,” said Margo Dunlap, chair and co-founder of the Oakland Cultural Trust, an association of Oakland art organizations and artists, and executive director of Pro Arts, which receives funding through the program. “This is a time for trimming the budget, not for eliminating infrastructure. A 50-percent cut is one stroke from eliminating the entire program.”

read more here

 

Bank bailouts fuel Move Your Money campaign ,

Oakland Tribune  by Angela Woodall

Even though alternative outlets have benefited from government bailout money and pursued similar interests to the very banks from which they are trying to distance themselves, credit unions and community banks increasingly are hailed as a welcome alternative to the “too big to fail” institutions blamed for risky transactions that put their profits over their customers’ security.

read more here

 

Can Oakland Go the Distance?

Filed under: Community Wealth and Ownership,Events,Oakland Recreation — Tina Tamale Ramos @ 7:55 am

East Bay Express by Dan Schoenholz

After a 25-year hiatus, the Oakland Marathon returns next week with an eye-popping new route and a menu of race choices.

Longtime Oakland runners and the race organizers are optimistic, too. They see the Oakland Running Festival as an opportunity to promote both Oakland and running, and as a way to unify a community that is often divided by racial, economic, and geographic differences. Marathons are big events in many cities — New York and Boston, famously, but also Baltimore, Cincinnati, Houston, and countless others — and serve as a source of civic pride and unity. Why not Oakland?

read more here

 

4th Annual Oakland Indie Awards – It’s nomination time! ,

More info at http://oaklandunwrapped.org/indies/

Please take a few minutes to nominate the Oakland
business or artist(s) that inspired you this year.

Nominations Due by March 24

Click here

Save the date!
Come to the Awards Party May 14

Cheer on the winners as you enjoy food from
over 20 different Oakland restaurants, local beer, wine, tea,
coffee, and chocolate, DJ spinning Oakland music,
cool products from Oakland Unwrapped stores, and more!

Friday, May 14, 2010
5:30 – 9:00pm

Jack London Pavilion
(Formerly Barnes & Noble)
98 Broadway, Oakland

Tickets

Early Bird Tickets
$15 each or 2 for $25

After April 1
$20 each

Buy Tickets here

Getting there:

Bike valet
by East Bay Bicycle Coalition

Parking
Available in Jack London Square

Bus
Accessible by Multiple AC Transit Lines

Ferry
Docks at Jack London

Spread the Word!

Indie Awards on Facebook
Find the Indies on Facebook

Sponsor the Event!

Help support this inspiring event, and get
exposure in front of Oakland lovers, businesses,
nonprofits, policy makers, bankers, investors, and more!
See our sponsor details and packet here

Volunteer

Opportunities available prior to and day of event!
Contact Andrea Walker for more details.
510.663.2253 x301
awalker@onecalfoundation.org

Support the Oakland community when you shop
Oakland Unwrapped!: Oakland’s Online Marketplace

Thank you to our sponsors!

 

Consumers Buy Into ‘Buy Local’

Filed under: Community Wealth and Ownership,Independent / Indie Business,News — Tina Tamale Ramos @ 8:02 am

BussinessWeek.com   By Kimberly Weisul
More groups are forming to send shoppers to home-grown independent businesses. But their impact on jobs is hard to quantify

Advocates say that locally owned stores spend proportionately more on payroll than chains and that buying local will save jobs. Plus, for every $100 spent at a locally owned store, $45 remains in the local economy, compared with about $13 per $100 spent at a big box, according to research by the nonprofit Institute for Local Self-Reliance and Austin (Tex.) consulting firm Civic Economics. That’s because independents tend to do their purchasing locally, while chains usually centralize it from a head office.

Read more here